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Apple's key to success lies in its family of products and its ability to innovate. The company focuses on design and quality—two key elements that were a key part of Jobs' corporate vision. The products that Apple creates and markets can be used under the same operating system, which allows consumers to sync them together, thus lowering corporate costs. Apple's ability to create, develop, and market new products and services also put it ahead of its competition. Business types range from limited liability companies, sole proprietorships, corporations, and partnerships. The term business refers to an organization or enterprising entity engaged in commercial, industrial, or professional activities. These companies are more established than small businesses, with an employee base that ranges between 100 to 999 people. There are businesses that run as small operations in a single industry while others are large operations that spread across many industries around the world.